Communication Results
I have a successful track record of revenue expansion and diversification, creating new philanthropic initiatives and developing communication strategies that results in increased revenue, visibility and engagement.
Here are some highlights over three decades in the field. Let’s see what I can do for you.
Strategy
Developed and implemented network-wide global communication strategy for new affiliate fee structure model to substantially increase sustainable annual revenue.
Branding
The work is showcased in the book The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity.
Developed global brand (strategy, logo, messaging, brand standards) and earned 97% buy-in among 39 affiliates in eight countries and 3,500+ high net worth donors.
Video Production
Secured probono video production and led direction on 19 video clips of high net worth donors sharing their personal stories of engagement - as a tool for partner recruitment and major gifts.
Produced more than ten marketing and fundraising videos for nonprofits for fundraising, recruitment, campaigns and engagement.
Marketing and Promotion
Consistently empowered board members and volunteers in solicitation and recruitment by providing customizable messaging.
Conducted promotional marketing for 6 international conferences and leadership training event.
Increased value of corporate sponsorships by leveraging storytelling in social media marketing.
Digital
Designed/launched first digital peer-to-peer campaign raising $20,000 in one week, exceeded goal by 100%.
Managed social media engagement and storytelling - increased participation by 100%.
Produced enewsletters and digital appeals using various platforms for cultivation, solicitation and stewardship.
Media Relations
Garnered 150+ television, radio and print interviews throughout career.
Secured 45+ media exposures in six months as communications lead for $1.25 million Gates Foundation-funded early learning initiative.
Website Development
Populated primary global network website and affiliate website template with content and images using WordPress. Provided 60+ remote trainings for Executive Directors and key volunteers.
Collateral
Conceived and executed customizable collateral templates (annual reports, FAQs)
Curated high quality collateral and managed library for 39 global affiliate organizations.
“Creating and editing our first newsletter has already made a major impact on our organization’s thousands of supporters. Your development of our new logo, program brochures, and general upgrading of our image in the community has now gained a momentum of its own.”
– Dennis Davis, St. Joseph Children’s Home and Child Development Center former director